With every new product, idea, or company that emerges, there are inevitably winners and losers. As constantly changing business models, regulations and performance metrics make competition more intense, those who design the most compelling “category” are best positioned to succeed. Enter Category Design; the discipline of creating and monetizing new market categories that consumers never knew they needed. Wildcat Venture Partners & Traction Gap Institute are pleased to welcome best selling author and host of Legends & Losers, Christopher Lochhead, to explain the concept of category design and its importance as you develop your business strategy.
Source: How Legends Design & Dominate Categories

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